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Interface is Brand
Brand is Interface

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HP - Snapfish

How do you take a successful photo-sharing site to the next level? For HP’s Snapfish, it meant taking the digital experience and making it tangible.

Making the virtual actual for HP

HP’s Snapfish was already massively successful with a user base of 24 million people, all taking pictures and sharing them online, but they wanted to take it farther. Digital pictures are great, but how could you deliver that feeling that you get from opening an album, turning the pages, showing it to friends? With the guys from Adobe, we designed a simple and easy-to-use interface that allows you to create your own photo albums. Just pick your cover and choose from pre-designed templates or create your own, then pictures can be dragged and dropped in place. You can keep it as a virtual album, share it with friends or order a hard cover real-world version with just one click.

For HP we did:

User Experience Design / Interface Design / Iconography / Animations

Cases

» Zyb
» HP Snapfish
» Fidelity
» Glubble